Shopify
All-in-one commerce operating system for online and in-person selling
Shopify is a cloud-based e-commerce platform enabling businesses to create, manage, and grow online stores across multiple sales channels. It provides hosting, payment processing, inventory management, point-of-sale systems, and marketing tools alongside an ecosystem of 8,000+ apps. Available as Agentic, Basic, Grow, Advanced, and Plus tiers serving merchants from solo entrepreneurs to enterprises.
How we scored it
A weighted average of the 4 dimensions below, each judged 0–10 from published pricing, vendor documentation and independent user feedback. We do not run hands-on tests, and no vendor has any say in a score.
2 further dimensions are not scored for this product yet, so they are left out of the average rather than counted as zero. How the score works.
What it actually costs
Intro pricing shown — see the renewal note for what you'll pay after the introductory term. We don't hide the second-act price.
Agentic
Free to join; “Only pay when you make a sale.” Card rates from 2% + 25p GBP online as stated.
Grow
Pay monthly: £65/mo. Pay yearly (effective): £49/mo. Up to 5 staff accounts as stated.
Advanced
Pay monthly: £344/mo. Pay yearly (effective): £259/mo. Up to 15 staff accounts as stated.
Shopify Plus
Listed as “from £1,800/mo” (starts at £1,800/mo); no annual per-month figure published on the pricing page.
What to check before you move a team onto Shopify
An app a team lives in all day is the hardest kind of software to leave. These are the questions that matter more than the feature list.
What it costs per seat, in a year
At $39 per user per month, a team of ten is $4680 a year before a single add-on. Price the team you will have in a year, not the one you have today.
Which roles have to pay
Many plans charge full price for people who only need to read or approve. If light users need a seat, the real cost is the headline price times everyone, not times the core team.
Whether you can get your data out
Ask what a full export contains and in what format. An export that drops attachments, comments or history is not an export — it is a reason you will not leave.
What the move itself costs
Migration, retraining and the weeks of lower output are the real switching cost. Count them once when you adopt, because you pay them again if you change your mind.
These are the checks we apply across saas, in the same order, so two pages can be compared line for line.
How much does Shopify really cost?
Our calculation from the vendor's published prices — not a figure the vendor advertises.
Price steps up at thresholds. Crossing one moves you to the next tier's price for everything, not just the excess. Shopify offers tiered subscription plans (Basic, Grow, Advanced, Plus) with monthly and discounted yearly billing; Agentic is a free plan for AI channels with transaction-based charges.
| Team size | Per month | Per year | Over 3 years | How it is charged |
|---|---|---|---|---|
| 1 person | $39 | $468 | $1,404 | Flat rate — seats are not charged separately on this plan |
| 5 people | $39 | $468 | $1,404 | Flat rate — seats are not charged separately on this plan |
| 10 people | $39 | $468 | $1,404 | Flat rate — seats are not charged separately on this plan |
| 50 people | $39 | $468 | $1,404 | Flat rate — seats are not charged separately on this plan |
Based on the Basic plan at $39 a month. Three years at the published annual price. No renewal increase is published.
- The vendor does not publish a renewal price, so three-year totals assume today's price holds.
Work out your own cost
- Flat rate — the price does not change with team size.
- Billed annually at $19 per month equivalent.
Shopify against the field
The highest-scoring alternatives in the same category, compared on the figures we hold for all of them.
| ShopifyThis page | Slack | Figma | |
|---|---|---|---|
| ReviewCost score | 7.8/10 | 8.6/10 | 8.6/10 |
| Cheapest plan | Agentic | — | — |
| From | — | — | — |
| Renews at | Not published | Not published | Not published |
| Biggest strength | Intuitive, user-friendly interface rated 4.4–4.5 out of 5 across review platforms; non-technical users can manage stores easily | Slackbot's contextual awareness of your team's conversations and files eliminates constant app-switching — it actually knows what you've been working on | Real-time collaboration is genuinely excellent — multiple designers can work simultaneously without conflicts or lag |
| Biggest drawback | Overall costs increase significantly with growth: apps ($50–$300/month typical), premium themes, payment processing fees, and higher plan tiers create hidden expenses beyond base subscription | AI features like Slackbot and summarisation require paid plans, pricing out smaller teams who'd benefit most from automation | Performance degrades noticeably on complex files with hundreds of artboards or heavy plugins |
Prices are the published figures at the time of writing and change often. Renewal pricing is shown where the vendor publishes it. See how we review.
What people ask about Shopify
Straight answers to what buyers actually ask, drawn from the documentation and published user reports.
Is the $39 Basic plan actually sufficient for a new store?
When should I upgrade from Basic to Grow?
Does Shopify Plus offer better support?
What's the Agentic plan for?
How much do apps typically cost?
Page history
- Published
- 13 September 2026
- Last updated
- 1 October 2026
- Pricing checked against vendor
- 1 October 2026
Sources & verification
Pricing on this page was taken from the vendor's published pricing page on 1 October 2026.
- Shopify Pricing: Find the Right Plan for Your Business - ShopifyOfficial pricing page · Shopify · read 1 October 2026