Mailchimp
Email & SMS marketing minus the learning curve.
Mailchimp is an AI-powered email and SMS marketing automation platform designed for businesses of all sizes. It helps drive revenue through intuitive analytics, automated workflows, and behavioral targeting. Used by e-commerce, small businesses, non-profits, professionals, and content creators to grow audiences and increase sales.
How we scored it
A weighted average of the 6 dimensions below, each judged 0–10 from published pricing, vendor documentation and independent user feedback. We do not run hands-on tests, and no vendor has any say in a score.
What it actually costs
Intro pricing shown — see the renewal note for what you'll pay after the introductory term. We don't hide the second-act price.
Free
Limit of 250 contacts; sending will be paused if contact or email send limit is exceeded.
Standard
Displayed price is $20.00/mo for 12 months (start rate shown for a 12‑month term). Overages apply if contact or email send limit is exceeded; discounts (15%) available for 10,000+ contacts p
Premium
Displayed price is $350.00/mo for 12 months (start rate shown for a 12‑month term). Premium offers unlimited contacts and priority support; discounts (15%) available for 10,000+ contacts per
What to check before you move a team onto Mailchimp
An app a team lives in all day is the hardest kind of software to leave. These are the questions that matter more than the feature list.
What it costs per seat, in a year
At $20 per user per month, a team of ten is $2400 a year before a single add-on. Price the team you will have in a year, not the one you have today.
Which roles have to pay
Many plans charge full price for people who only need to read or approve. If light users need a seat, the real cost is the headline price times everyone, not times the core team.
Whether you can get your data out
Ask what a full export contains and in what format. An export that drops attachments, comments or history is not an export — it is a reason you will not leave.
What the move itself costs
Migration, retraining and the weeks of lower output are the real switching cost. Count them once when you adopt, because you pay them again if you change your mind.
These are the checks we apply across saas, in the same order, so two pages can be compared line for line.
How much does Mailchimp really cost?
Our calculation from the vendor's published prices — not a figure the vendor advertises.
Price steps up at thresholds. Crossing one moves you to the next tier's price for everything, not just the excess. Pricing is tiered by number of audience contacts (plans start at listed monthly rates for a 12‑month term; discounts available for large contact tiers).
We have not verified whether this plan is charged per seat, so a team cost would be a guess.
- The vendor does not publish a renewal price, so three-year totals assume today's price holds.
Work out your own cost
- Whether this plan is charged per seat is not published, so the figure below is for one subscription.
- Billed annually at $20 per month equivalent.
Features at a glance
Every meaningful capability, listed plainly. ✓ included, ✕ not included, or a specific value where it matters.
capability
pricing
support
technical
Mailchimp against the field
The highest-scoring alternatives in the same category, compared on the figures we hold for all of them.
| MailchimpThis page | Slack | Figma | |
|---|---|---|---|
| ReviewCost score | 7.9/10 | 8.6/10 | 8.6/10 |
| Cheapest plan | Free | — | — |
| From | — | — | — |
| Renews at | Not published | Not published | Not published |
| Biggest strength | Genuinely intuitive interface that doesn't require a marketing degree to use — the drag-and-drop builder and 300+ templates make email creation faster than most competitors | Slackbot's contextual awareness of your team's conversations and files eliminates constant app-switching — it actually knows what you've been working on | Real-time collaboration is genuinely excellent — multiple designers can work simultaneously without conflicts or lag |
| Biggest drawback | Pricing escalates quickly once you exceed 500 contacts — you'll pay $20/month at 501 contacts, and it climbs steeply from there | AI features like Slackbot and summarisation require paid plans, pricing out smaller teams who'd benefit most from automation | Performance degrades noticeably on complex files with hundreds of artboards or heavy plugins |
Prices are the published figures at the time of writing and change often. Renewal pricing is shown where the vendor publishes it. See how we review.
What people ask about Mailchimp
Straight answers to what buyers actually ask, drawn from the documentation and published user reports.
Is the free plan actually usable for real projects?
How does Mailchimp compare to Klaviyo for e-commerce?
Are the AI features worth paying for?
When does the pricing become unreasonable?
Should I start with Mailchimp even if I plan to switch later?
Page history
- Published
- 21 May 2026
- Last updated
- 1 October 2026
- Pricing checked against vendor
- 1 October 2026
Sources & verification
Pricing on this page was taken from the vendor's published pricing page on 1 October 2026.
- Mailchimp Pricing Plans | Get Started Today | MailchimpOfficial pricing page · Mailchimp · read 1 October 2026