Mailchimp
Email & SMS marketing minus the learning curve.
Mailchimp is an AI-powered email and SMS marketing automation platform designed for businesses of all sizes. It helps drive revenue through intuitive analytics, automated workflows, and behavioral targeting. Used by e-commerce, small businesses, non-profits, professionals, and content creators to grow audiences and increase sales.
How we scored it
Six-factor weighted score. Each dimension scored 0–10 by our editorial team across testing periods of 3–18 months. No vendor influence.
What it actually costs
Intro pricing shown — see the renewal note for what you'll pay after the introductory term. We don't hide the second-act price.
The real cost
What you'll actually pay across 4 years, including the renewal cliff. We blend the math so you see the true monthly cost.
When the bill actually arrives
Most hosts advertise intro pricing prominently and renewal pricing in the fine print. Here\'s the trajectory drawn to scale.
Features at a glance
Every meaningful capability, listed plainly. ✓ included, ✕ not included, or a specific value where it matters.
capability
pricing
support
technical
Mailchimp against the field
The highest-scoring alternatives in the same category, compared on the figures we hold for all of them.
| MailchimpThis page | Figma | Slack | |
|---|---|---|---|
| ReviewCost score | 7.8/10 | 8.7/10 | 8.7/10 |
| Cheapest plan | Free | — | — |
| From | — | — | — |
| Renews at | Not published | Not published | Not published |
| Biggest strength | Genuinely intuitive interface that doesn't require a marketing degree to use — the drag-and-drop builder and 300+ templates make email creation faster than most competitors | Real-time collaboration is genuinely excellent — multiple designers can work simultaneously without conflicts or lag | Slackbot's contextual awareness of your team's conversations and files eliminates constant app-switching — it actually knows what you've been working on |
| Biggest drawback | Pricing escalates quickly once you exceed 500 contacts — you'll pay $20/month at 501 contacts, and it climbs steeply from there | Performance degrades noticeably on complex files with hundreds of artboards or heavy plugins | AI features like Slackbot and summarisation require paid plans, pricing out smaller teams who'd benefit most from automation |
Prices are the published figures at the time of writing and change often. Renewal pricing is shown where the vendor publishes it. See how we review.
What people ask about Mailchimp
Straight answers to what buyers actually ask, drawn from the documentation and published user reports.