Hetzner is a cloud hosting, VPS, dedicated server, and web hosting provider best known for offering some of the strongest price-to-performance in the market, particularly for technically comfortable users who want affordable infrastructure without giving up modern tooling, and is especially well-suited for developers, self-hosters, SaaS teams, agencies, and cost-conscious businesses that want cloud servers, dedicated resources, private networking, and automation-friendly infrastructure. Hetzner is recommended to technically experienced users who want a flexible European cloud, powerful servers, hourly billing and extensive automation options, though you now need to compare processor type, shared or dedicated vCPU, location, IPv4 and paid backups more carefully.
The 2026 price increases, whilst painful, have not eliminated Hetzner's value proposition for European infrastructure-heavy workloads. However, the combination of increased cost-of-entry, support inconsistency, and technical requirements makes it less attractive for non-technical teams or those outside European time zones.